Yes, the Telluride Ski Resort logo and Tesla's logo look VERY similar, but they actually have nothing to do with one another. However, they DO have an unexpected connection. 

Tesla was first founded in 2003 by two engineers, Martin Eberhard and Marc Tarpenning. The company was named after the famous physicist Nikola Tesla, who discovered and patented the rotating magnetic field and developed the three-phase system of electric power transmission. Tesla, the company, has no connection to Telluride at all. However, Tesla, the physicist, does. 

The story starts in the late 1880s, when L.L. Nunn moved to Telluride to run the Gold King Mine, which is near the current-day ghost town of Alta. With rising costs of fuel, Nunn was having trouble keeping the mill afloat. That's when he turned to Nikola Tesla and George Westinghouse for their alternating current power concept. They agreed to let him build the world's first commercial grade alternating current power plant in Telluride, which began operation in 1891 as the Ames Power Plant. It succeeded, and it became the first of its kind. Telluride would also become the first town in the United States to be powered by AC electric power. The plant is still functioning (in its current state since 1906) and is managed by Xcel Energy.