Telluride Tourism Board
The Telluride Tourism Board’s mission is to market and maintain the quality of the Telluride region experience for the benefit of both the visitor and the economic sustainability of the community.
About Us
The Telluride Tourism Board’s mission is to market and maintain the quality of the Telluride region experience for the benefit of both the visitor and the economic sustainability of the community.
Marketing Telluride Inc. (MTI), operating under the DBA Telluride Tourism Board (TTB), was formed in 2005 to assume the responsibility of marketing the Telluride region as a year-round destination. The Tourism Board is a private, not-for-profit, 501 (c) (6) with a self-appointing board.
Over the years, the Telluride Tourism Board's efforts have evolved to address tourism management and sustainability to ensure preservation of the community.
Radcliffe Reports
In 2005, the Radcliffe Company was hired by the towns of Telluride, Mountain Village and San Miguel County to conduct a comprehensive evaluation of the Telluride Convention and Visitors Bureau, to form a new destination marketing organization, Marketing Telluride Inc. DBA Telluride Tourism Board. Radcliffe created a plan for the TTB, including organizational structure, destination marketing observations, staffing structure, budget and plan implementation. The 2005 Radcliffe Report can be viewed here.
The Radcliffe Company returned in 2019 to initiate another review of the organization to ensure effective resource deployment strategies and that overall performance was properly aligned with the needs of the industry and the community. The 2019 Radcliffe Report can be viewed here.
Annual Reports
2023 Town of Mountain Village Annual Report
2023 Town of Telluride Annual Report
2022 Town of Mountain Village Annual Report
2022 Town of Telluride Annual Report
Economic Dashboard
In collaboration with the Town of Mountain Village, Town of Telluride and the Colorado Flights Alliance, the Telluride Tourism Board created an Economic Dashboard through Tourism Economics’ Symphony platform. The Economic Dashboard gives partners, stakeholders and businesses a snapshot of important metrics and data that can be used as a tool for planning and forecasting.
Telluride Tourism Board Budget Information
2024 Funding Sources
2024 Expenses
The Team
The Telluride Tourism Board is a small team dedicated to marketing and maintaining the quality of the Telluride region experience for both visitors and our community. For a list of open positions, click here.
Board Meetings
The Telluride Tourism Board will hold quarterly Board of Directors meetings that the public are welcome to join. Join the Telluride Tourism Board for our quarterly Board of Directors Meeting at 11:30 a.m. on Wednesday, September 4 at the Town of Mountain Village Town Hall.
Board of Directors
Dan Jansen, Chairman
Wendy Basham, Officer
Huascar (Rick) Gomez, Treasurer, Town of Mountain Village Appointed Officer
Kate Contillo, Officer
Meehan Fee, Secretary, Town of Telluride Appointed Officer
Tommy Thatcher, Officer
Danny Craft, Officer
Larry Mallard, Emeritus
Tom Elrod, Emeritus